Toronto based, open to full-time opportunities

Hi, I'm Eshal. I bring ideas, people, projects, and data together.

I work across marketing, project coordination, IT operations, and data analytics. I like taking something scattered and giving it a clear plan, a useful story, and a result people can actually use.

Portrait of Eshal Arif

The kind of work I love

Different job titles, one common thread: making the work clearer, more organized, and easier to act on.

01

Marketing

Client communication, campaign reporting, content coordination, website projects, and turning performance into a story.

10+ client accounts
02

Project Coordination

Timelines, requirements, status updates, action items, risks, and keeping cross-functional teams moving together.

3 concurrent projects
03

IT & Business Analysis

Working between business and technical teams to understand needs, improve processes, and support practical solutions.

40+ stakeholders
04

Data & Insights

Cleaning data, building dashboards, finding patterns, and translating numbers into decisions leadership can use.

120,000+ assets analyzed

A tiny creative break

I made this little room for the curious scrollers. Drag it around and find all three cats.

drag to spin

A little about me

  • Business Technology Management @ Ontario Tech University
  • Experience across marketing, projects, IT & data
  • 3+ years coordinating people and deliverables
  • Power BI, SQL, Python & Excel
  • Greater Toronto Area, Canada

I like being the person who connects the dots

My experience does not fit into one tiny box, and that is what makes it useful. I have coordinated client and website projects, supported marketing work, partnered with technical teams, and built reporting that helped leaders understand what needed attention.

I am at my best when I can organize moving pieces, ask the right questions, keep people informed, and use data to make the next step clearer. Whether the title says Marketing Coordinator, Project Coordinator, Business Analyst, IT Analyst, or Data Analyst, that is the value I bring.

I studied Business Technology Management at Ontario Tech University and graduated with highest distinction. I bring a mix of business thinking, technical curiosity, and genuine care for how the work gets done.

Experience that connects the pieces

Marketing, delivery, technology, and data, with real outcomes behind each one.

IT Operations / Business Analyst
Hydro One
Jan 2025 to Sep 2025, 9 months, Toronto, Ontario, hybrid
  • Built automated Power BI dashboards for cybersecurity reporting across 120,000+ assets, giving leadership near real-time visibility and surfacing 2,000+ critical assets needing attention.
  • Partnered across Cybersecurity, IT Operations, and Asset Management, 40+ stakeholders and 4 teams in total, to keep 3 concurrent projects on track.
  • Used SQL, Python, and Excel to turn raw vulnerability and patch data into trends leadership could act on.
  • Presented dashboard insights to IT leadership weekly, translating technical findings into clear decisions.
Marketing and Project Coordinator
Kinetic Kube
May 2022 to Jan 2025, 2 years 9 months, remote
  • Managed 10+ client accounts and 3 concurrent website builds, keeping shifting priorities organized.
  • Ran requirement-gathering sessions to turn client asks into specs designers and developers could build from.
  • Delivered weekly status reports that improved project visibility by 20%.
  • Resolved blockers across a 10-person cross-functional team, keeping delays small.
Vice President, Internal Affairs
Ontario Tech Business & IT Society (BITSoc)
Feb 2020 to Jan 2022, 2 years, Toronto, Ontario
  • Coordinated communication and strategic initiatives between executives and student stakeholders.
  • Analyzed engagement metrics and feedback to close gaps, driving a 5% increase in participation.
  • Built executive presentations that supported leadership decision-making.
Manager, Customer Service Specialist
Popeyes Louisiana Kitchen
Aug 2018 to Jul 2020, 2 years, Whitby, Ontario
  • Started in customer service and grew into a management role over two years, building a foundation in operations and people leadership.

A few things that feel like me

Work matters, but so do the little things. Tap a card to peek inside.

Traveling

Always building a list of places to see next. Give me a window seat and a loose itinerary and I'm happy.

Hiking

There's nothing like a good trail to reset my brain. Bonus points if there's a lookout at the top.

Coffee & journaling

A quiet cafe, a warm drink, and a notebook is basically my version of a reset button.

Photography

I take way too many photos, mostly of clouds, pretty doorways, tiny details, and whatever I ordered.

Eshal at a fair holding stuffed animal prizes

fair night, undefeated at the games

Mont Saint-Michel, France

Mont Saint-Michel, France

A Christmas market at night

Christmas market lights

A view of the coast through an old stone window

a lookout by the sea

Horses grazing in a field at golden hour

golden hour with the horses

Croissants and matcha at a cafe

croissants over everything

A few snapshots from along the way.

What I bring to the table

A mix of marketing sense, project discipline, technical tools, and clear communication.

Tools & analytics

Power BI SQL Python Excel Azure PowerPoint SharePoint ServiceNow Azure DevOps Business Analytics Dashboard Development

Projects, marketing & collaboration

Requirements Gathering Stakeholder Management Project Coordination Campaign Reporting Client Communication Content Coordination Process Mapping Agile & Waterfall Risk & Dependency Tracking Cross-functional Collaboration

Education

Bachelor of Technology, Business Technology Management

Ontario Tech University
Sep 2022 to Jun 2026, highest distinction

Business Analytics, Business Intelligence and Data Warehouses, Systems Analysis and Design, Cloud Services, Data Structures and Algorithms, and Project Management.

High School Diploma

J. Clarke Richardson Collegiate
Sep 2018 to Jun 2022

High School Honors & French Certificate, recognized for academic excellence and proficiency in French.

Certifications

Microsoft Certified: Azure Fundamentals
Microsoft
Issued Nov 2024
Seize the Moment: Software Development Training
Brilliant Catalyst
Issued Sep 2024

Come say hi

If you are hiring for marketing, project coordination, project management, IT, business analysis, or data work, I would love to hear what your team is building.